National Trust is an organization that manages parks across the entire UK. Their ask was how do you get a younger audience to have a more active outdoor lifestyle? We chose to talk to them in a light-hearted tone, catch them in un-expected ways and include an easy to use social element. Show that parks and the different outdoor activities that National Trust offers are easily accesible, casual and a way to switch up your normal routine.
Art Direction- Dan Rosenburg
Co Copywriter- Ashley Millholin
National Trust's goal is to get a younger audience to visit parks across the UK.